Meet the author and creator of the Life Coaches Toolbox, Life Coach & NLP Practitioner, Chemory Gunko, also known as Amara Christi.

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Chemory GunkoHi, I'm Chemory :)

Okay, the so the important question first... how do you say that name?

Itʼs pronounced like memory, with a soft shh-sound. So, phonetically itʼs Shemory. Youʼre welcome to use Chem though :)

Yes, itʼs difficult to pronounce when you see it, but on the upside it always generates interest, itʼs memorable (even if they always get the spelling wrong) and it makes my web presence huge.

There's also a story behind my name :)

In Ancient Sumerian, a Shem is a sky-chamber or alien ship, or to put it more eloquently: a craft that takes people to the Gods, or a place where people go to interact with the Gods.

That sums me pretty eloquently actually - when I come into your life it's because you are being asked to interact with the Gods, to question your beliefs and begin what will perhaps be a brand new spiritual journey.

Credentials-wise, Iʼm a certified Life Coach, NLP PractitionerEricksonian Hypnotherapy Practitioner and Energy ReSourcing Practitioner. I also have qualifications in a few other areas, ranging from Radio Broadcasting to Photography and Copywriting.

The artist in me finds my expression by building websites and making beautiful, complicated marketing pieces.

I copywrite, graphic design and do web development and did the artwork and illustration for the collection and the website as well.

Three of my favorite compliments Iʼve ever received over the years, that really stuck with me, are:

  1. If you want something done right, give it to Chemory.
  2. Youʼre the Da Vinci of our time.
  3. She has an MLE - a Masters in Life Experience.

I really like those compliments - they fit well with my vision of who Iʼve set out to be.

Qualifications & Training


  • AAA School of Advertising - Copywriting Diploma

2002 & prior

  • Radio Broadcasting
  • Retirement Funds (IISA)

2008 - 2009

  • Fine Art
  • Digital Photography


  • AHT-SA Energy Resourcing Practitioner
  • Ericksonian Hypnotherapy Practitioner
  • NLP Practitioner


  • ILS Life Coach Certified Life Coach

Chemory Gunko: Life Coach

Chemory holds multiple coaching qualifications and has been practicing for nearly a decade.

She is a certified Life Coach, NLP Practitioner, Energy ReSourcing Practitioner and Ericksonian Hypnotherapy Practitioner.

In addition to seeing clients ongoing, Chemory has also brought many coaching practices into her workplace as a senior manager and Creative Director and in her own business.

Her coaching and mentoring of junior and middle management staff has yielded fantastic results, both in terms of bottom line and harmonious relationships among staff.

BizcommunityBottom line results include achievements like tripling a departmentʼs turnover in under three months, while halving the staff complement and working almost exclusively with new employees.

Chemory has taken on and trained junior interns for the majority of her career and most of her former staff have moved on directly into management roles themselves.

News 24Chemory writes for South African mainstream media under two profiles: as Chemory for business and life coaching and as Honey Morgan for sex and relationship coaching, BDSM and sexual lifestyle issues and she holds the position as the Women24 Resident Sex Expert.

Her coaching and lifestyle articles are widely read, shared and commented, and in excess of 96% of all her submissions are taken to front page of the biggest media houses in South Africa and Africa.

Women 24Chemory established two online content coaching portals, and With very little marketing or advertising these portals were achieving in excess of 50,000 viewers a month internationally. Both portals were closed in November 2014.

Chemory Gunko: Senior Marketing Creative & Consulting

Chemory Gunko Graphic CVChemory is a senior creative director with broad experience across all aspects of marketing. Her focus lies on low-cost digital marketing channels.

Chemory practices a wide range of creative disciplines at a very senior level, holding well over a decade of experience:

  1. Website design and development
  2. Content-managed websites
  3. Graphic design and illustration
  4. Copy writing and content generation

Her marketing experience ranges from Marketing Management to agency side and she is well respected as a digital and email marketer, having been pivotal in establishing one of the most-respected digital event marketing agencies in the country.

Most notably though, Chemory specializes in building and refining brands and companies, establishing pervasive digital presence for her brands, creating custom-designed graphics and infographics, building websites end-to-end for corporate and small business clients and writing and generating copywriting and content that is ranked as some of the best on the market.

Chemory has extensive experience in marketing coaches, alternative healers and related disciplines and industries on little to no budget, making use of digital and social media to create awareness.

Chemory has worked with a large number of major corporates in South Africa and Africa and has achieved a number of notable successes along the way, including extensive involvement in the Nedbank Golf Challenge for four years and being the largest marketer of business training, workshops and leadership events in South Africa, including events like Leading at a Higher Level and hosting Ken Blanchard and Stephen Covey, among others.


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