Life Coaches Toolbox by Chemory Gunko

Statement Snippet Generator

💠 FOR MISSION STATEMENTS & ELEVATOR SPEECHES 💠

Use the Statement Snippet Generator to create statements for your Mission Statement and Elevator Speeches.

  Statement Snippet Generator for your Mission Statement & Elevator Speeches

Even when you're in a room with marketing professionals who know what they're doing, finding the starting point for creating a Mission Statement or Elevator Speech is tough.

With that challenge in mind, we've broken this process down into steps, and you're on the very first page of that process. At the end of this page, you should have a series of statements, and statement snippets, that you can use to cobble your mission statement & elevator speech together.

We've started with the 30 Customer Values as a base. Underneath each value, you'll find animated sliders that contain the keywords that you often find in these kinds of statements.

Try to complete all 30 categories. This should give you ample to play with when it comes to creating your mission statements & your elevator speeches. And it's all over & done with in one go.

You can also use this tool as a way of unpacking new product & service ideas, getting an holistic feel for the value the product brings, and defining a variety marketing communications messages to choose from.

Allow the animations to play, and when you find a word that you like, simply tap on it, and it will populate to its spot in the statement. Keep going only as far as you want... but remember: you're just gathering snippets here. So don't be afraid to give yourself lots of different options.

There are blocks below each slider generator tool, and you can copy statements that you like, and paste them in there. Those blocks are also completely editable, so that you can note any inspiration that strikes.

At the end, generate out your statement snippets, and save them for use tomorrow, or the day after.

This next bit is important! Take your time doing this first part over a day or two, and then wait at least 24 hours before you do the second bit.

This will give your mind time to process and integrate the snippets, and will make the second organization step, a lot easier to do.


The 30 Customer Values

This list of Customer Values is drawn from the Harvard Business Review, and the original source can be found at https://hbr.org/2016/08/the-30-things-customers-really-value.


How to use the Statement Snippet Generator Fields

Follow the instructions in the example fields below to learn how to use the Statement Snippet Generator.


🗑 Click to paste your snippet
🗑 Click the trashcan to close me
🗑 Click & type to edit me with your inspired ideas




  Statement Snippet Generator Tool

The categories below are drawn from the 30 Customer Values.

Try to complete as many fo the categories as you can, because they'll give you variety to play with later on. It also takes all the guesswork out of this often-tedious task.

LEGACY STATEMENTS > SOCIAL IMPACT
What legacy will you leave?


Self-Transcendence

Self-Transcendence is regarded as 'the overcoming of the limits of the individual self and its desires in spiritual contemplation and realization'.

Self-Transcendence speaks to the Social Impact your organization makes.



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LEGACY STATEMENTS > LIFE CHANGING
What legacy will you leave?


Provides Hope

Hope is defined as 'a feeling of expectation and desire for a particular thing to happen'.

So in this sense, the hope provided is that things will go well, run smoothly, and/or lead to a brighter future.



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Self-Actualization

Self-Actualization is defined as 'the realization or fulfilment of one's talents and potentialities, especially considered as a drive or need present in everyone'.

How does your brand help people to reach their full potential, and be the best version of themselves?



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Motivation

Motivation is defined as 'a reason or reasons for acting or behaving in a particular way'.

In this context, motivation refers to how people are motivated or inspired by, or because of, the product, service or brand.



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Heirloom

Heirloom is defined as 'a valuable object that has belonged to a family for several generations'.

Is your brand, product or service something that people want to pass on to younger generations, or do you help people create heirloom value in their lives?



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Affiliation & Belonging

Affiliation is defined is 'the state or process of aligning oneself to another entity'. Belonging is defined as 'an affinity for a place or situation'.

Is your brand one that people want to be associated with? Does your brand offer them the chance to belong to a group or tribe?



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LEGACY OR ACTION STATEMENTS > EMOTIONAL
What legacy will you leave? What action are you taking to realize your legacy?


Reduces Anxiety

Anxiety reduction tools are those that help an individual overcome anxiety, stress & tension.

Does your brand, product or service reduce stress? How does it make life easier for the client?



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Rewards Me

A reward is defined as 'a thing given in recognition of service, effort, or achievement'.

How does your brand, product or service recognize people? How does it reward their efforts?



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Nostalgia

Nostalgia is defined as 'a sentimental longing or wistful affection for a period in the past'.

Does your product, service or brand remind people of something that gives them comfort? How does your brand create familiarity & a sense of 'home'?



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Design & Aesthetics

Aesthetics are defined as 'a set of principles concerned with the nature and appreciation of beauty'.

Is your brand, product or service visually appealing? Is it well-though out & designed? What does the client need to know about this?



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Badge Value

Badge Value is when consumers buy a product or service not only for its function, but because the brand or company shares similar values.

e.g. PopChips, a lower calorie, baked alternative to fried chips, speaks to people who have broken the mold, as well the diet conscious. The brand furthers this by including real nutritional info on its packaging; illustrating that it is yummy, but healthy.

Does your brand speak to something your clients value? What do they need to know about the thought that has gone into designing this product to meet their needs?



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Wellness

Wellness is defined as 'the state of being in good health, especially as an actively pursued goal'.

How does your brand, product or service make it easier for people to get, and stay, healthy? How does your product help people reduce stress, or lose weight?



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Therapeutic Value

A therapeutic effect is a consequence of a medical treatment of any kind, the results of which are judged to be desirable and beneficial. This is true whether the result was expected, unexpected, or even an unintended consequence of the treatment.

How does your brand, product or service create a positive, desirable & beneficial advantage for clients? What do they need to know about how they will feel better, about themselves & their lives, as a result of your offering?



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Fun & Entertainment

Fun & entertainment is broadly defined as 'the action of providing or being provided with amusement or enjoyment'.

How is your brand, product or service fun to interact with? Is the act of engaging with you entertaining & enjoyable? What do people enjoy about spending time with you?



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Attractiveness

Attractiveness is defined as 'the quality of being pleasing or appealing to the senses', and 'the possession of qualities or features that arouse interest'.

Why & how are your brand, product or service enticing? Does using your solution make the client more attractive?



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Provides Access

Access is defined as 'approach or enter (a place)' and 'obtain or retrieve (computer data or a file)'.

What does your brand, product or service give people access to? What are they able to obtain as a result?



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LEGACY OR ACTION STATEMENTS > FUNCTIONAL
What legacy will you leave? What action are you taking to realize your legacy?


Saves Time

When something is time-saving, it is 'intended, or serves, to expedite something'.

How does your solution save people time? How is your service faster than that of your competitors?



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Simplifies

To simplify something is to 'make (something) simpler or easier to do or understand'.

How does your brand, product or service make someone's life easier? How does it make a task or process easier to do? How does it make someting tedious easy to do? Is a tedious or time-consuming manual process now automated?



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Makes Money

To make money is defined as 'to earn money, or to make a profit'.

How does your brand, product or service help people to generate income? How do you help people to create profit? How can people use your brand, product or service in order to benefit themselves financially?



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Reduces Risk

To reduce risk is to 'take precautionary measures to reduce the likelihood of a loss, or to reduce the severity of a possible loss'.

How does your brand, product or service create safety or security for people? Why do they feel more secure with you? What guarantees do you provide?



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Organizes

To organize is to 'arrange systematically', 'put into order', or 'make arrangements or preparations for (an event or activity)'.

What does your brand, product or service help people organize? Does it make any part of their lives easier? Does it make something easier to manage? Does it make it easier for them to set something up, or make something happen?



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Integrates

To integrate is to 'combine (one thing) with another to form a whole'. In the broader social context, to integrate is to 'bring (people or groups with particular characteristics or needs) into equal participation in or membership of a social group or institution'.

How does your brand, product or service let people use their existing products or solutions in a different way? How does it enable people to 'fit in' more easily?



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Connects

To connect is to 'associate or relate (something) in some respect', or, 'bring together or into contact so that a real or notional link is established'.

How does your brand, product or service connect one element to another? What association is created?



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Reduces Effort

To reduce effort is 'to reduce the amount of work one has to put into something'.

How do you make it easy for customers to find you? And to reach you? How much work is involved for them when they receive the product? Is it plug-and-play?



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Avoids Hassles

When something is hassle-free, it means it is 'without problems or bother'.

How does your brand, product or service replace a tedious, onerous or boring task? How does it make something easy to do?



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Reduces Cost

Cost reduction is the process used by companies to reduce their production & overhead costs, and increase their profits.

How does your brand, product or service help people save money? How does it minimize costs? What return on investment will they get for their money?



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Quality

Quality is defined as 'the standard of something as measured against other things of a similar kind', 'the degree of excellence of something', and 'a distinctive attribute or characteristic possessed by someone or something'.

How does your brand, product or service measure up against comparable offerings? What is the quality of the raw materials or workmanship? What is distinctive about your brand, product or service? What sets it apart?



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Variety

Variety is defined as 'the quality or state of being different or diverse', or 'the absence of uniformity or monotony'.

How does your brand, product or service offer variety? Do you have options for personalization?



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Sensory Appeal

Sensory Appeal is defined as 'intended to appeal to one or more of the five human senses of sight, hearing, smell, taste, and touch to create an emotional association with a specific product or brand'.

Is your brand, product or service visually appealing? Do you want to touch products you've created? Does it sound, smell, tase or feel good in some way?



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Informs

To inform is defined as 'give (someone) facts or information; tell', or 'give an essential or formative principle or quality to'.

How does your brand, product or service help people become more knowledgeable? Is information about your brand easy to find? How does the product or offering influence the way the client does something else? e.g. using a certain creative software influences the quality of your designs.



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  Generate Your Statement Snippets


Generate Your Statement Snippets

Now that you've worked through the various areas of focus, click the button below to GENERATE YOUR STATEMENT SNIPPET.

The results will then appear below the buttons, and you'll have another chance to refine & edit. Simply click anywhere to type additional points, or use the trash icon to delete that statement.

When you're finished your edits, hit MAKE PDF to save the statement to PDF. The PDF view that is generated will also be editable.

If your device doesn't support PDFs, or you'd like to save the content elsewhere, then use the COPY TO CLIPBOARD button and the content will be copied for you.

Use the buttons below to generate your Statement Snippets.

🎨 GENERATE YOUR STATEMENT SNIPPETS

🎠 MAKE PDF - ONLINE OR DESKTOP

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