Life Coaches Toolbox by Chemory Gunko

Understanding the Elevator Speech Structure with Examples

💠 THE FORMULA FOR ELEVATOR SPEECHES 💠

Use this tool to understand the structure of an Elevator Speech with Examples.

  Understand Elevator Speeches with Examples

Use this tool to understand the structure of an Elevator Speech with Examples.

Instead of a long-winded approach & explanation, you can use the fields below to view multiple examples of Elevator Speeches, sourced online.

In order to illustrate the universality of the formula, we've sourced Elevator Speeches online, and included links to the references. All the linked articles are nice resources you can read as well.

Elevator Speech Formula:
Basic Structure of the Elevator Speech

The basic structure for an elevator speech, is Problem > Action > Niche > Win.

The basic structure of the Action Statement is Result through Activity.

Problem

Get Interest
Illustrate the Problem
What is the problem experienced by the client?
How does this frustrate them?
How can you relate to what they are going through?
How can you show that you understand their problem by relating to them?

Action

Illustrate Product or Service
Who are you?
What is it that you do?
Your business activity:
e.g. we build websites
What can you do to help the client or make their life easier?
Which customer values does your product or service fulfill?
Result through Activity


Niche

What is your niche?
What niche market do you serve? e.g. healthcare
or small & medium business
What do you have, provide, or do, that no one else does?
What do you have the
exclusive rights to?
Do you create bespoke products & offerings?

Win

What are you well known for?
What remarkable skillset or talent do you have?
What is a recent client win or success that you've had?
e.g. a client experienced a percentage boost in sales,
or reduced costs
Check 30 Customer Values
for inspiration



Result

What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?


and / with / through
by / because of / inspired by

Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'

Activity

Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry



Activity

Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry


that yields / that leads to
that creates / inspired by

Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'

Result

What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?


The Problem > Action (Result through Activity) > Niche > Win formula is Copyright © Chemory Gunko & Life Coaches Toolbox.




  Understand Elevator Speeches with Examples

Below you'll find 10 examples of Elevator Speeches, broken into the formula components.


Online Sales Funnels

My company develops and designs personalized online sales funnels.
That means two things: one, online customers enjoy a flawless user experience tailored to their
needs and interests, and two: our clients get automated solutions that dramatically boost sales.
We helped our last client increase online revenue by 120% month-on-month.
Does your company have any experience with ecommerce automation?

Example obtained at https://zety.com/blog/elevator-pitch

PROBLEM
Does your company have any experience with ecommerce automation?
ACTION
My company develops and designs personalized online sales funnels. That means two things: one, online customers enjoy a flawless user experience tailored to their needs and interests, and two: our clients get automated solutions that dramatically boost sales.
NICHE
That means two things: one, online customers enjoy a flawless user experience tailored to their needs and interests, and two: our clients get automated solutions that dramatically boost sales.
WIN
We helped our last client increase online revenue by 120% month-on-month.

RESULT
That means two things: one, online customers enjoy a flawless user experience tailored to their needs and interests, and two: our clients get automated solutions that dramatically boost sales.
ACTIVITY
My company develops and designs personalized online sales funnels.



Marketing & Business Reports

Has your boss ever asked you to "whip up a quick report before the end of the day"?
You say yes with a sinking heart -- because you know it'll be the opposite of quick.
The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives.
So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
Has your boss ever asked you to "whip up a quick report before the end of the day"? You say yes with a sinking heart -- because you know it'll be the opposite of quick. The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives.
ACTION
So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.
NICHE
The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives.
WIN
The founders of my company, AnswerASAP, constantly dealt with this problem in their roles as marketing executives. So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.
*Personal Experience can be utilized as a win. Think of it as a self-generated testimonial. It's no less real or valid, but handy when you don't yet have actual testimonials you can pull on.

RESULT
So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.
ACTIVITY
So they created a tool that puts all your data in one place and creates unique reports within 30 seconds or less.



Marketing & Business Reports

Every day, the average marketer spends half an hour putting together reports.
Most of the time, these reports are barely glanced at -- or worse, ignored altogether.
AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here.
Just type what report you want: For example, "A bar chart of revenue from every lead source in the past month."
You'll get your report in 30 seconds.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
Every day, the average marketer spends half an hour putting together reports. Most of the time, these reports are barely glanced at -- or worse, ignored altogether.
ACTION
AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here.
NICHE
Every day, the average marketer spends half an hour putting together reports.
WIN
Just type what report you want: For example, "A bar chart of revenue from every lead source in the past month." You'll get your report in 30 seconds. *Your Unique Proposition can also be utilized as a win. It's a win for the client.

RESULT
Every day, the average marketer spends half an hour putting together reports. AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here.
ACTIVITY
AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here.



Marketing & Business Reports

As an account executive for AnswerASAP, I talk to hundreds of marketers per month.
And 99% of them hate creating reports.
It's time-consuming, it's tedious, and it's usually not your highest priority.
That's where our tool comes in -- it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
99% of (marketers) hate creating reports. It's time-consuming, it's tedious, and it's usually not your highest priority.
ACTION
That's where our tool comes in -- it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.
NICHE
As an account executive for AnswerASAP, I talk to hundreds of marketers per month. And 99% of them hate creating reports.
WIN
That's where our tool comes in -- it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.

RESULT
That's where our tool comes in -- it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.
ACTIVITY
That's where our tool comes in -- it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.



Marketing & Business Reports

The founders of my company were originally marketers.
The worst part of their day, by far, was … Want to take a guess?
No, it wasn't arguing with Sales. They detested making reports.
I don't blame them. You know what a pain in the neck it is.
That's why they created AnswerASAP.
You can literally create any report you want in a matter of seconds.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
The founders of my company were originally marketers. The worst part of their day, by far, was … Want to take a guess? No, it wasn't arguing with Sales. They detested making reports. I don't blame them. You know what a pain in the neck it is.
ACTION
That's why they created AnswerASAP. You can literally create any report you want in a matter of seconds.
NICHE
The founders of my company were originally marketers. The worst part of their day, by far, was … Want to take a guess? No, it wasn't arguing with Sales. They detested making reports.
WIN
The founders of my company were originally marketers. You can literally create any report you want in a matter of seconds.

RESULT
You can literally create any report you want in a matter of seconds.
ACTIVITY
You can literally create any report you want in a matter of seconds.



Marketing & Business Reports

You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth.
But only customers who bought two products -- and weren't already in your database.
How long would it take you to create that report?
If you had AnswerASAP, a data and reporting tool, you'd already know.
It creates reports in a matter of seconds.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth. But only customers who bought two products -- and weren't already in your database. How long would it take you to create that report?
ACTION
If you had AnswerASAP, a data and reporting tool, you'd already know. It creates reports in a matter of seconds.
NICHE
If you had AnswerASAP, a data and reporting tool, you'd already know. It creates reports in a matter of seconds.
WIN
It creates reports in a matter of seconds.

RESULT
How long would it take you to create that report? If you had AnswerASAP, a data and reporting tool, you'd already know.
ACTIVITY
It creates reports in a matter of seconds.



Marketing & Business Reports

Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports.
Now that she uses AnswerASAP, that's gone down to four minutes.
She's making twice as many reports in less time.
Our tool helps marketers like Siena answer any question on their mind (or their boss's) nearly instantly.
If you're curious, I can explain more.

Example obtained at https://blog.hubspot.com/sales/elevator-pitch-examples

PROBLEM
Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports.
ACTION
Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports. Now that she uses AnswerASAP, that's gone down to four minutes. She's making twice as many reports in less time.
NICHE
Our tool helps marketers like Siena answer any question on their mind (or their boss's) nearly instantly.
WIN
Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports. Now that she uses AnswerASAP, that's gone down to four minutes. She's making twice as many reports in less time.

RESULT
Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports. Now that she uses AnswerASAP, that's gone down to four minutes.
ACTIVITY
Siena Rosen, a marketer at Dunder Mifflin, used to spend 30 minutes per day manually creating reports. Now that she uses AnswerASAP, that's gone down to four minutes.



Website Design

Have you focused on building your in-store presence & let your website lag behind?
As a web designer, I help businesses create a professional image online.
I primarily specialize in small to mid-size health & well-being companies.
My most recent client reported a 50% increase in sales after I redesigned their landing pages.

Example obtained at http://www.mommikin.com/how-to-craft-a-dynamic-elevator-pitch

PROBLEM
Have you focused on building your in-store presence & let your website lag behind?
ACTION
As a web designer, I help businesses create a professional image online.
NICHE
I primarily specialize in small to mid-size health & well-being companies.
WIN
My most recent client reported a 50% increase in sales after I redesigned their landing pages.

RESULT
As a web designer, I help businesses create a professional image online.
ACTIVITY
As a web designer, I help businesses create a professional image online.



Jewelry Design

Do you have any old family jewelry that you keep for sentimental reasons - but wouldn't wear?
I design custom-made jewelry that I sell on Etsy & on my personal website.
You can mix-and-match my designs with old family jewelry to create a unique new piece.
My designs update old family heirlooms, and make them into something fun, modern & wearable.

Example obtained at http://www.mommikin.com/how-to-craft-a-dynamic-elevator-pitch

PROBLEM
Do you have any old family jewelry that you keep for sentimental reasons - but wouldn't wear?
ACTION
I design custom-made jewelry that I sell on Etsy & on my personal website. My designs update old family heirlooms, and make them into something fun, modern & wearable.
NICHE
My designs update old family heirlooms, and make them into something fun, modern & wearable.
WIN
My designs update old family heirlooms, and make them into something fun, modern & wearable.

RESULT
My designs update old family heirlooms, and make them into something fun, modern & wearable.
ACTIVITY
I design custom-made jewelry that I sell on Etsy & on my personal website.



Invoicing & Billing

As a business owner, how much time do you spend each month on invoicing & billing?
My company streamlines your billing, so that you can spend your time doing what you love.
We work closely with our users to solve the daily issues faced by business owners.
Our users estimate that they spend an average of 60% less time on invoicing & billing with our software.

Example obtained at http://www.mommikin.com/how-to-craft-a-dynamic-elevator-pitch

PROBLEM
As a business owner, how much time do you spend each month on invoicing & billing?
ACTION
My company streamlines your billing, so that you can spend your time doing what you love.
NICHE
We work closely with our users to solve the daily issues faced by business owners.
WIN
Our users estimate that they spend an average of 60% less time on invoicing & billing with our software.

RESULT
My company streamlines your billing, so that you can spend your time doing what you love.
ACTIVITY
My company streamlines your billing, so that you can spend your time doing what you love.


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