Life Coaches Toolbox by Chemory Gunko

Define the Problem, Niche & Win for Your Elevator Speech

💠 EXTRAPOLATE BASED ON YOUR ACTION STATEMENT 💠

Define the Problem, Niche & Win for your Elevator Speech, based on the Action Statement you have already crafted.

  Define the Problem, Niche & Win for Your Elevator Speech

Using the Action Statement that you've already crafted, we're going to extrapolate and 'fill in' the other three elements: problem, niche & win.

Problem wants to know: what problem does your action solve?

Niche asks: who in particular do you provide this product to? Who should be interested in it?

Win says: list a recent client win, or show the client how they will win.

We've prepopulated a whole bunch of starting statements below, for you to use as reference. Delete the ones you DO NOT agree with, and the ones you keep will be saved for you.


How to use the Elevator Speech Elements Tool Fields

Follow the instructions in the example fields below to learn how to use the Elevator Speech Elements Tool Fields.

🗑 This is an example field. Click on the trashcan at the right of this block & watch me disappear.
🗑 This is another example field. Click on this wording & test the typing feature.
Any typing edits you make will be saved for you. This way, you are free to edit any of the statements to perfectly suit your individual situation.
🗑 Using conjunction words, like and, when & because, will you let you expand any statement, e.g. considerate and... or, professional because... or principled when...




  Define the Problem, Niche & Win for Your Elevator Speech

Use the fields below as inspiration for what to say in these statements.

Delete the fields you do not want to keep, and type in fields to edit them. Your changes will be saved for you.

Click & paste your Action Statement here
to reference it while you're working.


Problem Statement

Get the Client's Interest & Illustrate the Problem
What is the problem experienced by the client?
How does this frustrate them?
How can you relate to what they are going through?
How can you show that you understand their problem by relating to them?


🗑 People are not able to achieve their expectations or desires
🗑 People feel stuck or trapped
🗑 People are not able to realize their potential
🗑 People feel unmotivated or tired
🗑 People don't know how to create or leave a legacy
🗑 People feel isolated, alienated, abandoned, rejected or alone
🗑 People are anxious, worried, stressed or nervous
🗑 People feel deprived, cheated, or shortchanged
🗑 People feel disconnected from their pasts, people, community, culture, religion or tradition
🗑 People feel that the current product or solution is visually unattractive, or even ugly
🗑 People feel that the current product or solution is hard to use or understand
🗑 People feel that they lack a quality people are attracted to, or that they aren't desirable
🗑 People feel that they lack social status or prestige
🗑 People are unhealthy or lead unhealthy lifestyles
🗑 People are unfit and/or overweight
🗑 People feel that nobody understands them
🗑 People feel that their needs are being ignored, or are not being listened to
🗑 People are faced with a tedious job or task
🗑 People are bored, or lack stimulation
🗑 People are unable to attract business, or something else
🗑 People feel undesirable or unwanted
🗑 People feel excluded, or unwelcomed
🗑 People are wasting time
🗑 People are faced with a time-consuming task
🗑 People need a way to fill time
🗑 People want to create time for something
🗑 People are faced with a complex task, process, product or solution
🗑 People need to simplify a complex task or process
🗑 People need to make money
🗑 People are worried about finances and/or the future
🗑 People are worried about losing an income stream
🗑 People are losing time they could be using to make money
🗑 People face a greater or lesser degree or risk
🗑 People need to reduce the amount of risk they face
🗑 People are unaware of a potential risk that impacts them
🗑 People are faced a large volume of something to deal with
🗑 People face distribution, logistics & warehousing challenges
🗑 People are dealing with clutter or mess
🗑 People are faced with a large amount of elements to manage
🗑 People need a unified solution to integrate a scattered process
🗑 People are feeling disconnected
🗑 People lack the ability or means to communicate
🗑 People waste a lot of time or energy doing something
🗑 People regularly face complications
🗑 People are facing a current complication
🗑 People are facing something they're not euqipped to deal with
🗑 People have to make do with shoddy quality or workmanship
🗑 People have limited options
🗑 People want more choice
🗑 People don't like the way something looks, smells, tastes, sounds or feels
🗑 People feel stupid or clueless
🗑 People are in the dark
🗑 People want answers to questions

Niche Statement

What is your niche?
What niche market do you serve? e.g. healthcare or small & medium business
What do you have, provide, or do, that no one else does?
What do you have the exclusive rights to?
Do you create bespoke products & offerings?


🗑 Who have you solved this problem for in the past?
🗑 Who is currently interested in solving this problem?
🗑 Who is currently experiencing this problem?
🗑 Who should be aware of this problem but isn'?
🗑 Who is at risk here?
🗑 Who would use you if they knew you existed?
🗑 Who is your Ideal or Perfect Client?
🗑 Who are your Current Clients?
🗑 Job Titles
🗑 Industry
🗑 Sector
🗑 Type of Organization
🗑 Certain Business Sizes
🗑 People with a Specific Problem
🗑 Addressing a Specific Lack or Identified Need
🗑 Do you provide something exclusively?
🗑 Do you have exclusive access to something?

Win Statement

What are you well known for?
What remarkable skillset or talent do you have?
What is a recent client win or success that you've had?
e.g. a client experienced a percentage boost in sales, or reduced their costs


🗑 We have helped people achieve their dreams in the past
🗑 We've helped people when all hope seemed lost
🗑 We pulled off a miracle for someone
🗑 We helped a person realize their full potential
🗑 We helped propel a person forward
🗑 We helped a person to create a brighter tomorrow
🗑 We helped people feel more included
🗑 We reduced people's stress, worry or anxiety
🗑 We went above and beyond for people
🗑 We helped someone connect with what they value
🗑 We created something beautiful
🗑 We helped raise people's standing or status
🗑 We helped people to achieve health, fitness, or wellness
🗑 We helped people to feel better
🗑 We made something enjoyable to do
🗑 We helped people to attract something they wanted
🗑 We helped people to feel attractive
🗑 We opened a door for people
🗑 We created an opportunity for people
🗑 We helped people save time
🗑 We helped people make time to focus on something
🗑 We simplified a complex process
🗑 We helped people to make money
🗑 We made something safer
🗑 We made sense of something
🗑 We reduced the amount of complexity in a process or system
🗑 We created a unified experience or interface
🗑 We helped people to find something
🗑 We made something easier to do
🗑 We took away a complication
🗑 We helped people save money
🗑 We created a superior product or service offering
🗑 We created alternatives for people
🗑 We made something smell, taste, sound, look or feel good
🗑 We helped people stay informed
🗑 We informed people of something important
🗑 We help people achieve their dreams
🗑 We make the seemingly impossible happen
🗑 No people is too big or small
🗑 We help people realize their full potential
🗑 We create movement for people
🗑 We help people build a brighter future
🗑 We are inclusive
🗑 We help people to reduce stress, worry & anxiety
🗑 We always go the extra mile for people
🗑 We help people to connect to what they value
🗑 We create beautiful things
🗑 We help people to improve how they feel about themselves
🗑 We help people to achieve health, fitness, or wellness
🗑 We help people to feel better
🗑 We make boring things fun
🗑 We help people achieve their desires
🗑 We help people become more attractive
🗑 We open doors
🗑 We create opportunities
🗑 We help people save time
🗑 We help people create time
🗑 We make things easier to use or do
🗑 We provide opportunities for people to make money
🗑 We help people to mitigate their risk
🗑 We help people to understand
🗑 We reduce complexity
🗑 We help you create harmony
🗑 We help people to create connections
🗑 We make things easy
🗑 We remove complications
🗑 We are cost-effective
🗑 We offer high quality and/or good workmanship
🗑 We give people choice
🗑 We provide sensory enjoyment
🗑 We help people stay informed
🗑 We educate people



  Generate the Problem, Niche & Win for Your Elevator Speech


Generate the Problem, Niche & Win for Your Elevator Speech

Now that you've worked through the various areas of focus, click the button below to GENERATE YOUR PROBLEM, NICHE & WIN.

The results will then appear below the buttons, and you'll have another chance to refine & edit. Simply click anywhere to type additional points, or use the trash icon to delete that statement.

When you're finished your edits, hit MAKE PDF to save the statement to PDF. The PDF view that is generated will also be editable.

If your device doesn't support PDFs, or you'd like to save the content elsewhere, then use the COPY TO CLIPBOARD button and the content will be copied for you.

Use the buttons below to generate the Problem, Niche & Win for Your Elevator Speech.

🎨 GENERATE YOUR PROBLEM, NICHE & WIN

🎠 MAKE PDF - ONLINE OR DESKTOP



  Elevator Speech Cheat Sheet

If you know where you want to start, or just want to view a template structure to follow, along with some inspiration words, this is the section for you.

You can also use this section as a way of understanding what comprises an Elevator Speech.


Elevator Speech Formula:
Basic Structure of the Elevator Speech

The basic structure for an elevator speech, is Problem > Action > Niche > Win.

The basic structure of the Action Statement is Result through Activity.

Problem

Get Interest
Illustrate the Problem
What is the problem experienced by the client?
How does this frustrate them?
How can you relate to what they are going through?
How can you show that you understand their problem by relating to them?

Action

Illustrate Product or Service
Who are you?
What is it that you do?
Your business activity:
e.g. we build websites
What can you do to help the client or make their life easier?
Which customer values does your product or service fulfill?
Result through Activity


Niche

What is your niche?
What niche market do you serve? e.g. healthcare
or small & medium business
What do you have, provide, or do, that no one else does?
What do you have the
exclusive rights to?
Do you create bespoke products & offerings?

Win

What are you well known for?
What remarkable skillset or talent do you have?
What is a recent client win or success that you've had?
e.g. a client experienced a percentage boost in sales,
or reduced costs
Check 30 Customer Values
for inspiration



Result

What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?


and / with / through
by / because of / inspired by

Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'

Activity

Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry



Activity

Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry


that yields / that leads to
that creates / inspired by

Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'

Result

What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?


The Problem > Action (Result through Activity) > Niche > Win formula is Copyright © Chemory Gunko & Life Coaches Toolbox.


Commonly Used Words in Elevator Speeches

Below you'll find the most commonly occurring words that you tend to see in Company Elevator Speeches. This is handy as a reference point when you are diving into Elevator Speech creation.

Words like Start
create
ignite
establish
frontrunner
trailblazer
build
make
develop
pioneer
leader

Words like Provide
provider
producer
manufacturer
bring
give
offer

Words like Change
expansion
expand
evolve
accelerate
develop
change
transform
revolutionize
move forward
set a new standard

Words like Work With
inspire
empower
partner with
work alongside
involve
help
assist
align
unify
include

Words to do with Self Esteem
be recognized as
be seen as
be honored as
acknowledged
become
respected
admired
prominent

The 30 Customer Values

This list of Customer Values is drawn from the Harvard Business Review, and the original source can be found at https://hbr.org/2016/08/the-30-things-customers-really-value.


Info You'll Want Handy When Working on Your Elevator Speeches

Lastly we're going to gather a few snippets of information that you will want to have handy... so that you remember that you can use them and word the statement differently.


Your Company Name: use this instead of 'We' or 'To'
Your Industry Name, e.g. Coaching & Healing Industry; Coaching Industry
A piece of information that you believe is important to include, e.g an example of a recent client win
Your product in a nutshell, e.g. Coaching Tools
Your service in a nutshell, e.g. Healing Services
A descriptive word, or words, that you want to have associated with you, e.g. intelligent

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