Life Coaches Toolbox by Chemory Gunko

SWOT Analysis

💠 STRENGTHS, WEAKNESS, OPPORTUNITIES & THREATS 💠

Complete a Strengths, Weaknesses, Opportunities & Threats Analysis, or SWOT Analysis for your Business.

  SWOT Analysis

Complete a Strengths, Weaknesses, Opportunities & Threats Analysis, or SWOT Analysis for your Business.

A SWOT Analysis is powerful way to zero in on what sets you apart, and where you have room for improvement. So it's worthwhile doing this exercise properly.

The exercise means nothing however, if you don't take what you learn and put it into action afterwards.

As with most of these kinds of exercises, people usually don't know where to begin. So, we've prepopulated examples for you; you can simply delete those that don't apply. You can also click & type in any of the fields to edit & tailor them to your specific circumstances.


How to use the SWOT Analysis Fields

Follow the instructions in the example fields below to learn how to use the SWOT Analysis.

🗑 This is an example field. Click on the trashcan at the right of this block & watch me disappear.
🗑 This is another example field. Click on this wording & test the typing feature.
Any typing edits you make will be saved for you. This way, you are free to edit any of the statements to perfectly suit your individual situation.
🗑 Using conjunction words, like and, when & because, will you let you expand any statement, e.g. considerate and... or, professional because... or principled when...




  SWOT Analysis


People Elements of Your Business


Management

🗑 Management Strength: Internal, Positive
We have competent management in all key areas.
🗑 Management Weakness: Internal, Negative
We lack competent managers in one or more areas.
🗑 Management Opportunity: External, Positive
We could hire an external person to revive us.
🗑 Management Threat: External, Negative
One of our management team could be headhunted.

Succession

🗑 Succession Strength: Internal, Positive
The company would continue if we lost one key person.
🗑 Succession Weakness: Internal, Negative
We are heavily reliant on one key person in a leadership role.
🗑 Succession Opportunity: External, Positive
We could bring in someone external & train them to take over.
🗑 Succession Threat: External, Negative
We could lose our second in line to another job offer.

Skills & Skilled Workers

🗑 Skills & Skilled Workers Strength: Internal, Positive
Our primary production skills are all in-house, with reliable staff members.
🗑 Skills & Skilled Workers Weakness: Internal, Negative
We are reliant on external or third part contractors in order to complete jobs.
🗑 Skills & Skilled Workers Opportunity: External, Positive
We could hire externally & expand our product & service offering.
🗑 Skills & Skilled Workers Threat: External, Negative
Our knowledgeable & experienced staff may want to leave or be headhunted.

Staff Satisfaction

🗑 Staff Satisfaction Strength: Internal, Positive
Staff enjoy the office environment & are happy to come into work.
🗑 Staff Satisfaction Weakness: Internal, Negative
Staff take a lot of sick days, or seem disinterested in goings-on.
🗑 Staff Satisfaction Opportunity: External, Positive
We have a reputation for being a great place to work.
🗑 Staff Satisfaction Threat: External, Negative
We have a reputation as people you don't want to work for.

Hiring

🗑 Hiring Strength: Internal, Positive
We're able to rely on staff to introduce trusted & already-known individuals into the business.
🗑 Hiring Weakness: Internal, Negative
We have no connections via staff, into or into industry, that facilitate the hiring process.
🗑 Hiring Opportunity: External, Positive
We could form a bond with a recruitment specialist that specializes in our industry.
🗑 Hiring Threat: External, Negative
We make hiring decisions in social contexts, based on the fact the we like people.

Time Resources

🗑 Time Resources Strength: Internal, Positive
Staff members use their time wisely & productively.
🗑 Time Resources Weakness: Internal, Negative
Staff members waste a lot of time on unnecessarily long processes.
🗑 Time Resources Opportunity: External, Positive
We could hire an external expert to help us streamline processes.
🗑 Time Resources Threat: External, Negative
We overextend ourselves & fail to meet client deadlines.

Productivity

🗑 Productivity Strength: Internal, Positive
We give ourselves a reasonable amount of time in which to deliver.
🗑 Productivity Weakness: Internal, Negative
We overextend ourselves & fail to meet delivery promises.
🗑 Productivity Opportunity: External, Positive
We could hire an external expert to streamline our processes.
🗑 Productivity Threat: External, Negative
Competitors seem to be able to deliver a better product in less time.

Client Elements of Your Business


Clients

🗑 Clients Strength: Internal, Positive
We have long, established relationship with multiple clients.
🗑 Clients Weakness: Internal, Negative
We are too reliant on one or two clients for most of our business.
🗑 Clients Opportunity: External, Positive
We make effort to reach out to clients who have been happy with our delivery in the past.
🗑 Clients Threat: External, Negative
We lose past or existing clients to a competitor with a superior offering or lower price.

Client Facing

🗑 Client Facing Strength: Internal, Positive
We have longstanding sales employees who have developed one-on-one relationships with our clients.
🗑 Client Facing Weakness: Internal, Negative
We have a high turnover of sales staff, and often lose track of possible deals when they leave.
🗑 Client Facing Opportunity: External, Positive
We could send sales staff on courses, or introduce tools that make their jobs easier.
🗑 Client Facing Threat: External, Negative
We could lose a top sales representative to a competitor, along with their client list.

New Business

🗑 New Business Strength: Internal, Positive
We look for new business opportunities & ways to expand our offering.
🗑 New Business Weakness: Internal, Negative
We rush new products to market before we know if we can actually pull it off.
🗑 New Business Opportunity: External, Positive
We are aware of a need that people, or an industry, will have in the near future.
🗑 New Business Threat: External, Negative
A revolutionary new approach to what we do could come out of another quarter, e.g. automating a manual process.

Repeat Business

🗑 Repeat Business Strength: Internal, Positive
We maintain relationships with our existing clients.
🗑 Repeat Business Weakness: Internal, Negative
We have no form of follow up with previous clientele.
🗑 Repeat Business Opportunity: External, Positive
Clients who are happy with our offering will refer us to industry & colleagues.
🗑 Repeat Business Threat: External, Negative
We could become too reliant on repeat business from a handful of clients.

Financial Elements of Your Business


Finances

🗑 Finances Strength: Internal, Positive
We have competent, reliable people managing the money.
🗑 Finances Weakness: Internal, Negative
We're constantly living month to month, just meeting expenses.
🗑 Finances Opportunity: External, Positive
We could diversify, expand or change our direction with new offerings.
🗑 Finances Threat: External, Negative
Our offering could become redundant because of advancements in technology.

Assets

🗑 Assets Strength: Internal, Positive
We have more assets than debt & expenses.
🗑 Assets Weakness: Internal, Negative
Our expenses exceed income & we're incurring debt.
🗑 Assets Opportunity: External, Positive
Our assets have practical value & can be sold to generate cashflow, if needs be.
🗑 Assets Threat: External, Negative
Our assets are uninsured because of clerical error or lack of funds.

Cashflow

🗑 Cashflow Strength: Internal, Positive
We have cash on hand for at least six months of operation.
🗑 Cashflow Weakness: Internal, Negative
If we don't get paid at the end of the month, we'll go under.
🗑 Cashflow Opportunity: External, Positive
We could introduce offerings that require less turnaround time or resources.
🗑 Cashflow Threat: External, Negative
Our offering has become outdated because of a recent advancement in technology.

Savings & Future Planning

🗑 Savings & Future Planning Strength: Internal, Positive
We regularly save for aspects like annual bonuses.
🗑 Savings & Future Planning Weakness: Internal, Negative
We spend what we earn every single month.
🗑 Savings & Future Planning Opportunity: External, Positive
We could set up a limited-access savings fund, like a 30-day notice account.
🗑 Savings & Future Planning Threat: External, Negative
We might be hit with a big, unforeseen expense that we are not able to meet.

Your Product or Service


Location

🗑 Location Strength: Internal, Positive
Staff live close to the office & have little to no real travelling time.
🗑 Location Weakness: Internal, Negative
Many staff commute long distances, and traffic delays are often a problem.
🗑 Location Opportunity: External, Positive
We're located where it's easy for clients to find us.
🗑 Location Threat: External, Negative
Our office location requires clients to drive through a dodgy area.

Accessibility

🗑 Accessibility Strength: Internal, Positive
We have an online presence that allows us to reach beyond our immediate geography.
🗑 Accessibility Weakness: Internal, Negative
It's easy for clients to get hold of us if they have a problem, or need to make an inquiry.
🗑 Accessibility Opportunity: External, Positive
We could establish satellite branches to extend our geographic presence.
🗑 Accessibility Threat: External, Negative
A competitor may make themselves more easily accessible than we currently are.

Convenience

🗑 Convenience Strength: Internal, Positive
Our processes are streamlined to ensure that we take up as little of the client's time as possible.
🗑 Convenience Weakness: Internal, Negative
We have long, complex processes that require a significant time investment from the client.
🗑 Convenience Opportunity: External, Positive
We could hire somebody external to automate or streamline a tedious manual process.
🗑 Convenience Threat: External, Negative
We are lagging behind competitors who have already automated a tedious manual process.

Speed

🗑 Speed Strength: Internal, Positive
We offer realistic delivery & turnaround times; faster than the industry average.
🗑 Speed Weakness: Internal, Negative
We take on too much work, or overextend ourselves, out of fear of losing potential business.
🗑 Speed Opportunity: External, Positive
Our delivery is faster than that of our competitors'.
🗑 Speed Threat: External, Negative
Our competitors have a faster turnaround time than we do.

Product & Service

🗑 Product & Service Strength: Internal, Positive
In most cases, clients never wait longer than a working day to get feedback on their inquiry.
🗑 Product & Service Weakness: Internal, Negative
Service staff are perpetually overbooked, and clients are forced to wait lengthy periods for help.
🗑 Product & Service Opportunity: External, Positive
We can make an effort to understand our clients better, and tailor our offering to what they want.
🗑 Product & Service Threat: External, Negative
We lose clients to a competitor who is willing to give the client exactly what they want.

Workmanship

🗑 Workmanship Strength: Internal, Positive
We employ skilled professionals who really know what they're doing.
🗑 Workmanship Weakness: Internal, Negative
We hire juniors that we have to micromanage at every step.
🗑 Workmanship Opportunity: External, Positive
We could spend more time researching new offerings before we develop them.
🗑 Workmanship Threat: External, Negative
Our competitors always hire experts with the right skills to do the job.

Quality

🗑 Quality Strength: Internal, Positive
Our quality is consistent with our pricing model.
🗑 Quality Weakness: Internal, Negative
We've overinflated the price of a lower quality offering.
🗑 Quality Opportunity: External, Positive
We have reliable suppliers for quality raw material resources.
🗑 Quality Threat: External, Negative
We are reliant on a single supplier for quality raw materials.

Value

🗑 Value Strength: Internal, Positive
We offer good value for money in our product & service offerings.
🗑 Value Weakness: Internal, Negative
We skimp & cut corners to increase our own profitability.
🗑 Value Opportunity: External, Positive
We could target a niche group with specialised services.
🗑 Value Threat: External, Negative
A superior offering may be presented by a competitor.

Your Industry


Reputation

🗑 Reputation Strength: Internal, Positive
We are well-known & well respected in our industry.
🗑 Reputation Weakness: Internal, Negative
We are an unknown industry player, or new to the market.
🗑 Reputation Opportunity: External, Positive
Clients may be looking for an alternative offering.
🗑 Reputation Threat: External, Negative
A bad user experience that generates negative publicity.

Industry

🗑 Industry Strength: Internal, Positive
Our offering is comparable to that of industry competitors.
🗑 Industry Weakness: Internal, Negative
Our client base is in an industry we're unfamiliar with.
🗑 Industry Opportunity: External, Positive
Clients in other industries may have use for our offerings.
🗑 Industry Threat: External, Negative
Our lack of knowledge leads to wrong decisions about offerings.

Competitors

🗑 Competitors Strength: Internal, Positive
We have identified & learn from our competitors.
🗑 Competitors Weakness: Internal, Negative
We mimic everything our competitors do, bringing nothing original to market.
🗑 Competitors Opportunity: External, Positive
We could align with a competitor to form a partnership.
🗑 Competitors Threat: External, Negative
Competitors could unite to form a stronger opposition.

Innovation

🗑 Innovation Strength: Internal, Positive
We're a frontrunner, bringing new product & service offerings to market.
🗑 Innovation Weakness: Internal, Negative
We lag behind our competition & only mimic what they have already done.
🗑 Innovation Opportunity: External, Positive
We could conduct a client survey to find out what new innovations our clients want to see.
🗑 Innovation Threat: External, Negative
A revolutionary new product version, or automated system, could make our offering obsolete.

Benchmarks, Best Practice & Industry Standards

🗑 Benchmarks, Best Practice & Industry Standards Strength: Internal, Positive
We stay on top of trends & developments, adjusting our structure to accommodate changes in best practice.
🗑 Benchmarks, Best Practice & Industry Standards Weakness: Internal, Negative
We have no idea of current trends & developments, staying focused on getting the job done the way we know how.
🗑 Benchmarks, Best Practice & Industry Standards Opportunity: External, Positive
We could attend industry conferences & events & make training facilities available to our staff.
🗑 Benchmarks, Best Practice & Industry Standards Threat: External, Negative
A revolutionary new approach or system could radically change the landscape in a very short period of time.

Economic Condtions


Pricing

🗑 Pricing Strength: Internal, Positive
Our pricing is commensurate, and we are able to meet our expenses.
🗑 Pricing Weakness: Internal, Negative
We are forced to undercut ourselves & are just staying afloat.
🗑 Pricing Opportunity: External, Positive
We could develop a premium or niche product offering.
🗑 Pricing Threat: External, Negative
A change in trends may make our offering unfashionable.

Market

🗑 Market Strength: Internal, Positive
Our offering caters to a need, rather than a desire.
🗑 Market Weakness: Internal, Negative
We have no idea how we compare in the open market.
🗑 Market Opportunity: External, Positive
We could find a way to position our offering as a need rather than a desire.
🗑 Market Threat: External, Negative
A dip in the economy could see us lose significant income.

Resources Cost

🗑 Resources Cost Strength: Internal, Positive
We utilize minimal external resources. We mainly use employee hours.
🗑 Resources Cost Weakness: Internal, Negative
We are tied into a specific supplier for raw materials.
🗑 Resources Cost Opportunity: External, Positive
We could negotiate a better price with a new player on the market.
🗑 Resources Cost Threat: External, Negative
Political conditions, such as civil unrest, have dramatically increased our costs.

Completely External Factors


Legislation

🗑 Legislation Strength: Internal, Positive
We are aware of upcoming legislation that impacts how we do business.
🗑 Legislation Weakness: Internal, Negative
We have no knowledge of what's happening legislatively.
🗑 Legislation Opportunity: External, Positive
We could host an informative talk to educate clients & industry peers on upcoming changes to legislation.
🗑 Legislation Threat: External, Negative
Rapid changes in legislation may force us to close our doors temporarily, while we catch up.

Data Privacy

🗑 Data Privacy Strength: Internal, Positive
We have implemented the required data privacy practices, and employees are aware of the realities & risks.
🗑 Data Privacy Weakness: Internal, Negative
We have paid no attention to what data privacy laws entail, or how they impact our business practice.
🗑 Data Privacy Opportunity: External, Positive
We can highlight our company's existing data privacy best practices, and let clients know why they are secure.
🗑 Data Privacy Threat: External, Negative
Uninformed employees may cause a data breach that paints us in a negative light.

Social Trends

🗑 Social Trends Strength: Internal, Positive
We have our finger on the pulse of social trends.
🗑 Social Trends Weakness: Internal, Negative
We're hopelessly out-of-date with how things have changed.
🗑 Social Trends Opportunity: External, Positive
We can leverage the goodwill towards our company or brand to stimulate sales.
🗑 Social Trends Threat: External, Negative
Social trends are changing fast, and it's easy to fall out favour in just one day.

Losses & Accidents

🗑 Losses & Accidents Strength: Internal, Positive
We have a cash reserve to help us deal with losses or accidents of assets, employees or clients.
🗑 Losses & Accidents Weakness: Internal, Negative
We are not current with legislative requirements around Occupational Health & Safety.
🗑 Losses & Accidents Opportunity: External, Positive
We could highlight our particular strengths with OSHA, in order to give clients peace of mind.
🗑 Losses & Accidents Threat: External, Negative
Losses may occur as a result of equipment function due to supplier errors.

Acts of God

🗑 Acts of God Strength: Internal, Positive
We're adequately insured against loss, and loss of income, as a result of acts of God.
🗑 Acts of God Weakness: Internal, Negative
We have no contingencies in place in case we lose people, or have production interrupted.
🗑 Acts of God Opportunity: External, Positive
We could offer products & solutions that enable clients to safeguard against acts of God.
🗑 Acts of God Threat: External, Negative
A large-scale act of God may severely inihibit the buying power of our client base.

Unknown

🗑 Unknown Strength: Internal, Positive
We have adequate insurance, and loss of income protection, against unknown threats.
🗑 Unknown Weakness: Internal, Negative
We do not adequately vet & validate the background of staff members before we hire them.
🗑 Unknown Opportunity: External, Positive
We are flexible enough to pounce when a an unexpected opportunity presents itself.
🗑 Unknown Threat: External, Negative
We have no one that can take leadership in a crisis situation.



  Generate Your SWOT Analysis


Generate Your SWOT Analysis

Now that you've worked through the various areas of focus, click the button below to GENERATE YOUR SWOT ANALYSIS.

The results will then appear below the buttons, and you'll have another chance to refine & edit. Simply click anywhere to type additional points, or use the trash icon to delete that statement.

When you're finished your edits, hit MAKE PDF to save the statement to PDF. The PDF view that is generated will also be editable.

If your device doesn't support PDFs, or you'd like to save the content elsewhere, then use the COPY TO CLIPBOARD button and the content will be copied for you.

Use the buttons below to generate your SWOT Analysis.

🎨 GENERATE YOUR SWOT ANALYSIS

🎠 MAKE PDF - ONLINE OR DESKTOP

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