The color you choose to represent your brand is as important an element as your name & logo.
Each color has an association for people - and surprisingly - these associations are pretty standard across the world.
Research into this phenomenon, and the varying perspectives people have towards colors, is undertaken wordlwide by a compnay called the Pantone Color Institute.
Every year, Pantone publishes updates on meanings, and while there are sometimes changes, like the evolution brown has gone through the past few decades, for the most part, color meanings stay generally the same.
Favorite and trending colors do change from season to season, but in general, what people thought about blue yesterday, they'll be thinking about blue tomorrow.
Below you;ll find a grid of the basic colors we usually reference, along with the aggregated meanings. Click through and you'll find meanings broken down by shades of colors.
You'll also find a range of color palette suggestions for that family of colors. We've gone with vibrant, trendier color schemes that are eye catching, with the hope of inspiring your creative mind, and helping you to take a chance when you envision your brand.
Below you'll find a button for the Color Picker tool to help you pick a palette of three colors, and look at them together.
Below you'll find a link to a tool that will enable you to select your based on the values it will make people think of.
This tool is best used on a desktop or laptop device, because you need space to view it easily. It will feel cramped on a mobile device.
exciting, energizing, sexy, passionate, hot, dynamic, stimulating, provocative, dramatic, powerful, courageous, magnetic, assertive, impulsive, adventurous, demanding, stirring, spontaneous, motivating, earthy, warm, strong, sturdy, established, rich, elegant, refined, tasty, expensive, mature, sumptuous, luxurious, robust, romantic, affectionate, compassionate, soft, sweet, tender, delicate, innocent, fragile, youthful, soft, subtle, cozy, gentle, composed, nostalgic, exciting, theatrical, playful, hot, attention, high energy, sensual, wild, tropical, festive, vibrant, stimulating, flirtatious
aggressive, violent, warlike, temperamental, antagonistic, danger, too sweet
nurturing, soft, fuzzy, tactile, delicious, fruity, sweet, inviting, warm, physical contact, intimate, modest, embracing, life force, energizing, flexibility, desire, vital, juicy, fun, whimsical, childlike, happy, glowing, sunset, hot, energizing, active, gregarious, friendly, good-natured, expansive, spontaneous, optimistic, communicative, jovial, sociable, self-assured, persuasive, animated, spicy, flavourful, exotic, earthy, country, wholesome, welcoming, abundance
loud, raucous, frivolous
cheering, happy, soft, sunny, warming, sweet, easy, pleasing, illuminating, joyful, hot, lively, friendly, luminous, enlightening, energetic, sunshine, stimulating, innovative, radiating, awareness, surprise, caution, nourishing, tasty, hospitable, comfort, original, autumn
cowardice, betrayal, hazard
rugged, outdoor, rustic, woodsy, delicious, rich, robust, appetizing, earthy, grounded, steady, solid, rooted, wholesome, sheltering, warm, durable, secure, reliable, natural, traditional, supportive
dirty, old, broken
calm, quiet, patient, peaceful, cool, water, clean, heavenly, constant, faithful, true, dependable, restful, contenment, tranquility, reassuring, trusting, serene, expressive, open, infinity, transcendent, distance, electric, energy, brisk, vibrant, stirring, impressive, aquatic, high spirits, exhilirating, genial, lively, sprightly, convivial, cordial, credible, authoritative, basic, conservative, classic, strong, reliable, traditional, service, loyal, confident, professional, thought-provoking, introspective, concentration, clarity
melancholy, aloof, negative
calm, neutral, quiet, soothing, lightweight, healing, fresh, lively, spring, renewal, lush, luxurious, jewel-like, natural, fertile, healthy, balance, life, growth, harmony, restful, restoration, reassurance, environment, new beginnings, trustworthy, refreshing, cool, forest, woodsy, traditional, reliable, money, prosperity, artsy, bold, startling, pungent, sharp, fresh, citrusy, youthful, acidic, tart, military, camouflage, cleansing, young, babies, infinity, compassionate, protective, faithful, coolness, tropical, oceans, serene, confident
gaudy, tacky, slimy, sickening, drab, boring
romantic, nostalgic, fanciful, lightweight, wistful, sentimental, thoughtful, curative, protective, peace of mind, contemplative, meditative, spiritual, soul searching, intuitive, mysterious, enchanting, sensual, thrilling, intensely exciting, dramatic, creative, witty, expressive, visionary, rich, royal, prestigious, subduing, distant, introspective
aloof, too rich
classic, sober, corporate, practical, timeless, quality, quiet, neutral, logical, unobtrusive, deliberate, reserved, fundamental, basic, modest, efficient, dutiful, methodical, steadfast, responsible, staunch, accountable, conscientious, resolute, restrained, conservative, professional, classic, sophisticated, solid, enduring, mature, business-like, authentic, organic, understated, sleek, classy, stylish, modern, comforting, smooth, subtle
dull, conformist, detached, bland, boring
pure, clean, pristine, spotless, innocent, silent, lightweight, airy, bright, ethereal, clarity, simplicity
sterile, cold, clinical
powerful, empowering, elegant, sophisticated, mysterious, heavy, bold, basic, classic, strong, expensive, invulnerable, magical, nighttime, sober, prestigious, stylish, modern
depression, death, mourning, underworld, evil, oppression, suppression, menacing
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